Target your Market. Get your website to speak to your niche.

Narrowing the Headline a bit Further (Case Study Continued)

June 5th, 2008 · No Comments

We’ll focus on the concept combo of fun and development.
From the prior list, here’s what we have. We need to flesh out some more headlines with this strategy in mind.
It may look like a dance DVD. But it’s a confidence booster in disguise.
It is a fun dance DVD. It’s also an investment in your […]

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Tags: Website Makeovers

Step Three. Headline Challenge Countdown: Nailing a Strategy, Playing with Headlines.

May 27th, 2008 · 9 Comments

STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Strategies and Headlines- You are at Step Three
I’ve drawn from ideas you guys have posted and my own to develop what you see here.
Strategy Positioning Statement:

This dvd nurtures emotional growth in children by inspiring self expression which is the key to fostering self confidence and […]

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Tags: Website Makeovers

What is a website marketing strategy?

April 29th, 2008 · No Comments

Super simplified marketing strategy definition.
In the process of researching your product or service, you will choose a position. This is the strategy around which you will build your website and advertising message. It’s the position you focus on to increase sales and gain the best market share and competitive advantage.
Developing a marketing strategy is key […]

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Tags: Reaching a Target

Putting the landing page together - A case study

April 6th, 2008 · 2 Comments

OK, here is the complete package. I’m not sure if the landing page copy is too long for the layout or not. It may be that some of these points would fit elsewhere on the site. But working from the copy Jason sent, this is where I am.
URL and Tag Line:
BuyEstablishedWebsites.com
Websites with a track record. […]

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Tags: Website Makeovers

Free pdf. Define your Target Market.

February 1st, 2008 · 3 Comments

The internet is full of directionless souls and generic “one-size-fits-all” websites. I don’t want you to be in this category. And my contribution to stop the madness is offering you this document to help you narrow your website focus by defining your target audience. It is just one step you should take but it’s a […]

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Tags: Reaching a Target

You write like a cattle farmer. The biggest compliment of my career so far.

January 29th, 2008 · 1 Comment

You probably think I’ve had one lousy career if I hang my hat on that one. But, actually, I’ve accomplished some admirable things. I’ve worked on big national brand name clients and hauled home some great creative and marketing award hardware. But this one comment is pretty much what it’s all about.
It was during a […]

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Tags: Drivel