Menu-driven sites create brand loyalty

Ideal for a line of products and other content

Build search engine equity

Presents a professional image

Works well for service industries

Typically, a menu-driven site works when you are selling multiple products or intend to add to a product line. They offer the benefit of selling via a funnel system which is when someone […]

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Check out the warrior forum and see what the other pro copywriters say. Target audience, target audience, target audience. It’s the first thing the successful copywriters research. Most don’t put keystroke on electronic page until they define the target market, learn all they can about them. It is absolutely the first thing you should […]

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The internet is full of directionless souls and generic “one-size-fits-all” websites. I don’t want you to be in this category. And my contribution to stop the madness is offering you this document to help you narrow your website focus by defining your target audience. It is just one step you should take but it’s a […]

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You probably think I’ve had one lousy career if I hang my hat on that one. But, actually, I’ve accomplished some admirable things. I’ve worked on big national brand name clients and hauled home some great creative and marketing award hardware. But this one comment is pretty much what it’s all about.
It was during a […]

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If I have to talk you into the concept of planning your site and positioning to a target market, you’re not my audience. If you are gung ho about the tools you’ll use to get that website up and cranking but can’t be bothered with writing out a marketing strategy, I won’t try to sell […]

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