The internet is full of directionless souls and generic “one-size-fits-all” websites. I don’t want you to be in this category. And my contribution to stop the madness is offering you this document to help you narrow your website focus by defining your target audience. It is just one step you should take but it’s a […]

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A niche opportunity is one that presents itself due to a trend or is a niche opportunity as a result of a particular turn of events. I’m not condoning that you prey on people who have suffered disaster by swooping in and selling water bottles for $20 each. I’ll leave that to theme park beverage […]

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What is a niche market?
Basically, it’s a very specific market within a group. A target audience within a target audience. Below are some examples.
Let’s use a specific business-to-business product
Medical Supplies for hospitals.
>Niche that to surgical components for neurosurgeons.
>Niche that to aneurysm clips for vascular neurosurgeons
>Niche that to aneurysm clips for vascular neurosurgeons that allow […]

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