After looking at stats for years, I’ve come to the conclusion that the dashes or hyphens are a good thing.
When to hyphen, when not to hyphen
If you are choosing a url that people will have to type in and you have more than one hyphen, you’re going to end up sending people to the competition’s [...]

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A copywriter is someone who writes to sell. A copywriter should know the audience well enough to turn a strategy and marketing position into a compelling ad, listing or website. A copywriter needs to maintain consistency,  cadence and personality and salesmanship in writing any kind of communication.
SEO is search engine optimization. And an SEO copywriter [...]

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An acquaintance told me about a free ebook he was giving away. So, in an effort to help you with search engine optimization as is relates to your target market, I’ve provided a link to his page where you can download the free ebook.
I like that it has a “glossary” that defines a lot of [...]

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While that may sound like a blatant exaggeration right now, it might not be next year. The point is there are new trends popping up all the time. Things you never thought of are all of a sudden become an accepted part of the culture. Things like texting. Would you have thought typing on [...]

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While there are all sorts of tools that help you isolate the keywords, nothing replaces some good, old-fashioned research even if it’s the newfangled research known as “Googling”. Over the next few days, I’m going to cover a keyword subject.
Today, typically accepted word usage.
These would be the keywords that people actually use, which should not [...]

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