Have you noticed those Google map listings lately? The ones that come up with a map to the left when you type in a category like appliance stores, city, state? If you are listed as a business and listed in the phone book, you have a page. And you can edit your page, add photos, […]

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Don’t just take a product or service and list the features. You’re making the target do the work. And I have a newsflash for you. The target is lazy and will click away. So you have to lay it out for them. Take a brickbat and whop your target over the head with that […]

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For the next few posts, I’m going to share some tips on how to take a product or service and find the sweet spot to help you sell. There are many methods of doing this, so hopefully, you’ll find what works for you.
The key to copywriting is the research. The key to selling is KNOWING […]

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STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Nailing a position strategy, playing with headlines.
STEP FOUR- Narrowing the position strategy and finalizing headlines.You are at Step Four.

Position Strategy: Position the product as a fun dance DVD that nurtures positive child development qualities like building confidence.
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Possible Headlines:
Nurture potential, foster self esteem, provide […]

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Phrases like that are basically internet litter. Only if you are in the business of selling welcome mats is this anywhere close to a targeted headline. Even then it’s a banal excuse for one. But it’s everywhere. Stop the madness! It is WASTED space.
‘Welcome to my website’ is nothing more than a flashing neon sign […]

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I just hit over 20% open rate with one client. How? One, by building a very specific list and catering to my target market. Here are some tips for improving the effectiveness of your email marketing campaigns and some resources that suit your style and abilities.
· Make your […]

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Super simplified marketing strategy definition.
In the process of researching your product or service, you will choose a position. This is the strategy around which you will build your website and advertising message. It’s the position you focus on to increase sales and gain the best market share and competitive advantage.
Developing a marketing strategy is key […]

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Recently, on a copywriter’s board, one of the members posted this guideline regarding emails and autoresponders:
For clients who want a set number of autoresponders, I follow a certain structure most of the time:

Begin with a story or interesting description.
Include three links in the body.
Precede each link with a question, if possible, or at least a […]

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