Whether you don’t have an internet presence at all or your present blog or website makes you look like a kindergartner on crack, this free tutorial will help guide you to establishing a professional image for your product, portfolio or service.
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Writers versus Copywriters
Writers are people who deliver news, stories or information with the written word.
Copywriters are people who sell to a target audience with the written word.
More specifically—->

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Menu-driven sites create brand loyalty

Ideal for a line of products and other content

Build search engine equity

Presents a professional image

Works well for service industries

Typically, a menu-driven site works when you are selling multiple products or intend to add to a product line. They offer the benefit of selling via a funnel system which is when someone […]

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Part 1: The Sales Letter
What is a sales letter and what are the benefits of this style website?
Typically, a sales letter works when you are selling a single product–usually one that benefits from an emotional appeal.
You can make a website and then have a “sales page” for individual products. If you open a merchant […]

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Someone lands on your page. Can they tell right away what you are offering? Does your headline make it clear? Does it present what you are offering as a benefit to the reader? That’s what you have to do right off the bat. In my opinion, you have less than 8 seconds. And if it’s […]

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If I have to talk you into the concept of planning your site and positioning to a target market, you’re not my audience. If you are gung ho about the tools you’ll use to get that website up and cranking but can’t be bothered with writing out a marketing strategy, I won’t try to sell […]

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Sometimes your product is not in line with what is hot at the moment. So you need to turn some heads by turning what is not so great into a benefit. You can actually aim straight at it and make something ugly into something desirable and cool.
Let’s take a new small car imported from Europe […]

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You are if you’re not following a plan or strategy to develop your website so it speaks to your target. In fact, you’re wandering around unfocused, too. A website is a marketing tool although most owners treat it as though it will magically rise up and engage visitors all by itself. So here is a […]

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