It has and it hasn’t. The core of branding, which is building a memorable look and feel as well as a product personality, has a decades long track record. By nature, target audiences are uncomfortable with unfamiliar, comfortable with familiar. Branding creates familiarity.
The conduits through which you promote your brand look and personality have changed [...]

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Watch Out for ATM Thefts. They are on the rise.
This is a very creative way to get your bank card and your PIN. I would suggest reading this pdf to find out how criminals can get your card, PIN and your money!
Prevent ATM Thefts .pdf

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If you are using Internet Explorer 5.5 or 6, you are WAY behind. Sites no longer design to suit these browsers and you’re going to get some odd looking sites. IE 6 was the worst and doubles spacing so things are often bumped way down the page. Besides that, having a browser that old can [...]

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I often see generic phrases used on websites and in advertising that has no hope in Hades of hitting a consumer nerve. So I thought I’d offer a quick lesson on how you can tranlate certain phrases that mean something to your target.
Painting:
Instead of:  We’re focused on customer service
Say: If you are unhappy with the [...]

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Testimonials work. Unfortunately, I’ve seen more than one client become the victim of a scathing review, often the result of an unethical competitor, someone who was never a customer or client in the first place or simply a hot-headed customer. What have they been able to do about it? Nothing. Even when it’s a hothead, [...]

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I’ll kick this off with a brief lesson on piranhas and their legendary bad rap.
During the season when these omnivorous South American freshwater fish have plenty of water in which to swim and feed, they are not aggressive. In fact, during this time they bite more in defense than offense, hang out in groups more [...]

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I know you are thinking, “Easy for you to say”.  Well, I say, “Quit making excuses”.
Advertising icon David Ogilvy did some research on the success of companies in post-recession eras. No surprise to me but maybe to you, just about all the companies that continued to market through a recession emerged stronger with improved revenue [...]

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These are the questions I hear from local clients: I have a local catering business so how will a web presence help me? We’re a dental practice and what does pumping up our web presence have to do with getting more patients?
Local businesses aren’t always aware of how well a website can market a [...]

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