STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Nailing a position strategy, playing with headlines.
STEP FOUR- Narrowing the position strategy and finalizing headlines.You are at Step Four.

Position Strategy: Position the product as a fun dance DVD that nurtures positive child development qualities like building confidence.
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Possible Headlines:
Nurture potential, foster self esteem, provide […]

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We’ll focus on the concept combo of fun and development.
From the prior list, here’s what we have. We need to flesh out some more headlines with this strategy in mind.
It may look like a dance DVD. But it’s a confidence booster in disguise.
It is a fun dance DVD. It’s also an investment in your […]

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STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Strategies and Headlines- You are at Step Three
I’ve drawn from ideas you guys have posted and my own to develop what you see here.
Strategy Positioning Statement:

This dvd nurtures emotional growth in children by inspiring self expression which is the key to fostering self confidence and […]

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STEP ONE- Intro
STEP TWO- Defining a Target Market- You are at Step Two
STEP THREE- Strategies and Headlines.
Definining this target and what they are like. Remember, there are probably many target audiences but we’re looking for the audience who will value it the most or simply an audience who will pay. So I’m going to […]

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STEP ONE- You are at Step One STEP TWO- Defining a Target Market.
STEP THREE- Strategies and Headlines.
This is actually more than a headline writing exercise. But it will illustrate what happens BEFORE you write a headline for any piece of communication you put out there for the purpose of selling a product or service. In […]

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OK, here is the complete package. I’m not sure if the landing page copy is too long for the layout or not. It may be that some of these points would fit elsewhere on the site. But working from the copy Jason sent, this is where I am.
URL and Tag Line:
BuyEstablishedWebsites.com
Websites with a track record. […]

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Based on what you said, I like these. I removed website because it’s obviously a website marketplace if the name of it is BuyEstablishedWebsites.com. And if you say Websites with a track record, you don’t really need it in front again. So I removed the redundancy. It also has some cadence without that extra […]

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Oftentimes, those asking for critique really want validation. When critiquing I try to be honest but I also try to not be hateful. So I left someone a critique on a forum. They took it seriously and reworked their website landing page copy. I thought the second effort was better than the first. Quite admirable, […]

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