What was so remarkable about the 2008 presidential campaign is how progressive the marketing was. Obama was ‘branded’ complete with a logo and aggressive internet marketing campaign that spoke to the people. The timing was perfect and the target audience was ready for it. They soaked up the message like a sponge.
No longer did people [...]

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I often see generic phrases used on websites and in advertising that has no hope in Hades of hitting a consumer nerve. So I thought I’d offer a quick lesson on how you can tranlate certain phrases that mean something to your target.
Painting:
Instead of:  We’re focused on customer service
Say: If you are unhappy with the [...]

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