Most people think web articles and web copy are the same thing. Web articles inform, web copy sells. Both might do a little of both but they are not the same.
The most important part of copywriting is research and position.
The most important step is researching the target market and defining the purpose of the website. [...]

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Over the holidays, I slacked big time. I did little blogging. And I’ve just recently gone from windows to macbookpro so that took some time. I am a happy convert. I just could not make the leap to Vista. I figured since I would have to update all software for Vista, I might as well [...]

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