A lot of people will make you think it is some mysterious process. And while it’s not a top secret process guarded by guys named Lug Nut and Knuckles, it is not all that easy to pull together. However knowing what it means will help you move toward that goal.

Basically, branding is creating your blog, website, stationary, business card, direct mail, ads, web mails, brochures so they all work together to send the same marketing message. All of those elements also need to have a consistent look; meaning the same logo, design and colors.

Branding makes your product/service recognizable. People are comfortable with what they know and that’s what branding does for you. If people are more comfortable with something, they are more likely to buy/pay for it. They are less likely to be comfortable with the unknown and they are harder to bring to the point of sale.

It’s a very simplified  explanation, but there it is in a nutshell.