Branding. You hear the word all the time. But you may not know what it means.
I look at some websites and they are a total departure from  the communications and marketing materials the same business produces offline. So the key to branding your blog or website is to make sure they also match the look [...]

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If you are selling something on craigslist, you are a scam artist’s target audience. They know you want to sell something and possibly you’re short on cash. A lot are not short on cash but it is probably a good bet there are a higher percentage who are but at the very least you are [...]

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A copywriter is someone who writes to sell. A copywriter should know the audience well enough to turn a strategy and marketing position into a compelling ad, listing or website. A copywriter needs to maintain consistency,  cadence and personality and salesmanship in writing any kind of communication.
SEO is search engine optimization. And an SEO copywriter [...]

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