STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Nailing a position strategy, playing with headlines.
STEP FOUR- Narrowing the position strategy and finalizing headlines.You are at Step Four.

Position Strategy: Position the product as a fun dance DVD that nurtures positive child development qualities like building confidence.

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Possible Headlines:

Nurture potential, foster self esteem, provide opportunities for self expression. And enjoy the heck out of watching your child in the process.

Confident and accomplished young women start as confident little girls. You can foster that development with rip roaring fun dance DVD.It may look like a mild-mannered dance DVD. But it’s a rip roaring fun way to build a child’s confidence and foster self esteem.

It is a rip roaring fun dance DVD. It’s also an investment in your child’s positive emotional development.

This fun dance DVD causes serious side effects including but not limited to building confidence and a sense of accomplishment.

Don’t let the fun and frivolous nature of this rip roaring fun dance DVD fool you. It causes serious side effects such as increased sense of accomplishment.

This rip-roaring fun dance DVD is a confidence booster in disguise.

It may look like a fun dance DVD. But it’s a confidence booster in disguise.

It is a head bobbing, heart-pumping, rip-roaring fun dance DVD. Building confidence in your young child has never been so much fun to watch.

Nurture your child’s potential; foster her self esteem with a rip-roaring fun dance DVD.

From a child’s point of view it’s a rip roaring fun dance dvd. From your perspective it’s a rip roaring fun self esteem builder.

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I’m going to let these marinate in my brain. Meanwhile, if you have an opinion, suggestion or alternates….