For the next few posts, I’m going to share some tips on how to take a product or service and find the sweet spot to help you sell. There are many methods of doing this, so hopefully, you’ll find what works for you.
The key to copywriting is the research. The key to selling is KNOWING [...]

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STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Nailing a position strategy, playing with headlines.
STEP FOUR- Narrowing the position strategy and finalizing headlines.You are at Step Four.

Position Strategy: Position the product as a fun dance DVD that nurtures positive child development qualities like building confidence.
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Possible Headlines:
Nurture potential, foster self esteem, provide [...]

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We’ll focus on the concept combo of fun and development.
From the prior list, here’s what we have. We need to flesh out some more headlines with this strategy in mind.
It may look like a dance DVD. But it’s a confidence booster in disguise.
It is a fun dance DVD. It’s also an investment in your [...]

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