Phrases like that are basically internet litter. Only if you are in the business of selling welcome mats is this anywhere close to a targeted headline. Even then it’s a banal excuse for one. But it’s everywhere. Stop the madness! It is WASTED space.

‘Welcome to my website’ is nothing more than a flashing neon sign that says you have no earthly idea WHAT to say. You don’t want to take the time to use that very space to draw your target audience in. At the very least you could state in plain language what it is your blog or website is about. Stated as a benefit for the end user, of course. It’s the default headline because templates come with it as a placeholder. You don’t leave the placeholder banner and logo in there. You even go to the trouble to strip the designer’s line out– yet you leave welcome to my blog or website front and center in what is normally your most crucial space.

So consider it a missed opportunity. And work on something better.

I will be addressing headlines and how to make one more targeted soon. Translation: When I can get a break from real copywriting work and come play ‘headline fun’ with you guys.