STEP ONE- Intro
STEP TWO- Defining a Target Market.
STEP THREE- Strategies and Headlines- You are at Step Three
I’ve drawn from ideas you guys have posted and my own to develop what you see here.
Strategy Positioning Statement:

This dvd nurtures emotional growth in children by inspiring self expression which is the key to fostering self confidence and [...]

[Read more →]

STEP ONE- Intro
STEP TWO- Defining a Target Market- You are at Step Two
STEP THREE- Strategies and Headlines.
Definining this target and what they are like. Remember, there are probably many target audiences but we’re looking for the audience who will value it the most or simply an audience who will pay. So I’m going to [...]

[Read more →]

STEP ONE- You are at Step One STEP TWO- Defining a Target Market.
STEP THREE- Strategies and Headlines.
This is actually more than a headline writing exercise. But it will illustrate what happens BEFORE you write a headline for any piece of communication you put out there for the purpose of selling a product or service. In [...]

[Read more →]

Phrases like that are basically internet litter. Only if you are in the business of selling welcome mats is this anywhere close to a targeted headline. Even then it’s a banal excuse for one. But it’s everywhere. Stop the madness! It is WASTED space.
‘Welcome to my website’ is nothing more than a flashing neon sign [...]

[Read more →]

I just hit over 20% open rate with one client. How? One, by building a very specific list and catering to my target market. Here are some tips for improving the effectiveness of your email marketing campaigns and some resources that suit your style and abilities.
· Make your [...]

[Read more →]