Super simplified marketing strategy definition.

In the process of researching your product or service, you will choose a position. This is the strategy around which you will build your website and advertising message. It’s the position you focus on to increase sales and gain the best market share and competitive advantage.

Developing a marketing strategy is key for any business.

Without one, your efforts to attract customers are likely to be similar to throwing darts at rainbows. You will head out in many directions and the process will be haphazard, confusing and inefficient. You can have plans that go for many pages with all sorts of mathematical goals and equations. We’re going with super simplified version here just to encourage you to do it. If I were to show you one produced by the big agencies, you would run away.

A marketing strategy will help you pinpoint your target market.

And once you pinpoint a target audience, you can analyze who they are by finding out their needs and how your product or service will provide a solution.

So copywriters don’t dive right in and write headlines and copy without first reading research given to them or doing market research themselves. You can’t write effective headlines and copy for a audience without identifying them.
Fabulous Marketing Strategy Example.

Let’s say you sell bras. And you have decided to sell bras to the crossdresser market. You have done your research and it’s very promising. You’ve taken it a step further and made your bras with shallow cups and silicone filling to help this group achieve a more genuine looking rack. There’s your goal. Now your objective or plan is how you might achieve this goal.

A marketing plan is how you will implement your strategy.

So perhaps you offer coupons to performing crossdressers and even advertise in their playbill. You decide to advertise on forums and websites that cater to this market. You get a hot crossdresser model to show off your product dressed as Beyonce and use the photo for ad promotion. (Naturally, you’d have a disclaimer that says it’s not the real Beyonce but someone who plays her on stage.) You send out press releases to edgy, liberal publications. You do a funny You Tube Strip Tease (no one strips further than the bra). The marketing ideas are easier to come up with if you have a goal. In fact, you’ll find that many things are easier.

There are marketing strategies that don’t involve re-manufacturing anything. But often the branding process requires a label, website and focus designed to appeal to particular market. You can take one product, wrap in in several different packages or labels and market the product to several different markets separately. In fact, there are many different ways to market a product.

But isolating your market is the key to being successful in one