Writers versus Copywriters

Writers are people who deliver news, stories or information with the written word.

Copywriters are people who sell to a target audience with the written word.

More specifically—->

Advertising copywriters- Make up ad concepts for all broadcast and print media. Then they write copy for these concepts. Ad copy, brochures, TV and radio scripts. Some do annual reports, too.

Web copywriters. Writing for websites that focus on selling a product or service to a target audience. All copywriters focus supreme attention on speaking to a target audience. All should know how to write good headlines and subhead as well as copy.

· Direct response copywriters- These copywriters create sales letters, autoresponders and have internet marketing knowledge.

o Sales letter copywriters for the web

o Sales letter copywriters for print (direct mail)

o Some do both

o Squeeze pages to build target market focused marketing lists

· Web Content Copywriters- Copywriters who concentrate on navigation and content on particular pages to bring in visitors. These copywriters write menu-driven sites that have pages focusing on a particular subjects.

o They should be able to plan navigation for a website

o Some can layout the page, some can’t

· Web SEO Copywriters combine the selling and copy style with key words to attract search engines. So they write to bring in visitors and then to convert them from visitors to buyers (or contributors, customers, subscribers, clickers etc.)

Blog Writers- Write content for blogs. It can be more personal than an article and it’s more of a relationship marketing style. They aren’t really copywriters.

Web content or article writers- These aren’t copywriters but writers who can write and organize information to bring people to read and search engines to your site.

Journalists for print or web

· Reporters or news journalists, News Editors

· Columnists (article writers for the newspaper)

Article writers for magazine – Editorial writers, columnists, journalists

Article writers for SEO only- These are web writers who simply pack in the keywords so that your website attracts search engines. Sometimes you get the traffic but not the conversions.

PR writers- They have writing skills but also contacts with the media. They write press releases and they work their contacts get your subject in the hands of the appropriate media person. Often, this results in your getting some “ink” which means you get an article written in the press about you, your service, cause or product. It carries credibility but it’s not always a sure thing which is why they always hit several channels. In PR writing, the contacts are a very important part of the process.

Creative Writing

· Novels, short stories, poetry

Humorists

Television writers write TV show scripts

Screen Writers write movie scripts

Technical Writers write manuals and design, creates, maintains, and updates technical documentation—including online help, user guides, white papers, design specifications, and other documents. Engineers, scientists as well as other professionals can also produce technical writing.

Drivel Writers write stuff to entertain

There are tons more believe it or not. And you can leave a comment and add to the list.