Target your Market. Get your website to speak to your niche.

Entries from April 2008

What is a website marketing strategy?

April 29th, 2008 · No Comments

Super simplified marketing strategy definition.
In the process of researching your product or service, you will choose a position. This is the strategy around which you will build your website and advertising message. It’s the position you focus on to increase sales and gain the best market share and competitive advantage.
Developing a marketing strategy is key [...]

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Tags: Reaching a Target

Defining the different kinds of copywriters and writers.

April 17th, 2008 · 5 Comments

Writers versus Copywriters
Writers are people who deliver news, stories or information with the written word.
Copywriters are people who sell to a target audience with the written word.
More specifically—->

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Tags: Planning your site

Putting the landing page together – A case study

April 6th, 2008 · 2 Comments

OK, here is the complete package. I’m not sure if the landing page copy is too long for the layout or not. It may be that some of these points would fit elsewhere on the site. But working from the copy Jason sent, this is where I am.
URL and Tag Line:
BuyEstablishedWebsites.com
Websites with a track record. [...]

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Tags: Website Makeovers