Based on what you said, I like these. I removed website because it’s obviously a website marketplace if the name of it is BuyEstablishedWebsites.com. And if you say Websites with a track record, you don’t really need it in front again. So I removed the redundancy. It also has some cadence without that extra [...]

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Oftentimes, those asking for critique really want validation. When critiquing I try to be honest but I also try to not be hateful. So I left someone a critique on a forum. They took it seriously and reworked their website landing page copy. I thought the second effort was better than the first. Quite admirable, [...]

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Recently, on a copywriter’s board, one of the members posted this guideline regarding emails and autoresponders:
For clients who want a set number of autoresponders, I follow a certain structure most of the time:

Begin with a story or interesting description.
Include three links in the body.
Precede each link with a question, if possible, or at least a [...]

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Personal blogs can be more random if it’s simply sharing what you’re doing with friends and family. But a blog for business or one on which you plan to make money needs to have a purpose. It may be your purpose is to post random drivel. But that is a purpose.
Generic will kill you and [...]

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When you realize your website is not just a warehouse of goods you have graduated to the next level of web entrepreneurship. Most newbs will obsess over the web building tools and in their fervor to get something up and working; they neglect the core of what they should be doing. And that’s building the [...]

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An acquaintance told me about a free ebook he was giving away. So, in an effort to help you with search engine optimization as is relates to your target market, I’ve provided a link to his page where you can download the free ebook.
I like that it has a “glossary” that defines a lot of [...]

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Menu-driven sites create brand loyalty

Ideal for a line of products and other content

Build search engine equity

Presents a professional image

Works well for service industries

Typically, a menu-driven site works when you are selling multiple products or intend to add to a product line. They offer the benefit of selling via a funnel system which is when someone [...]

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Part 1: The Sales Letter
What is a sales letter and what are the benefits of this style website?
Typically, a sales letter works when you are selling a single product–usually one that benefits from an emotional appeal.
You can make a website and then have a “sales page” for individual products. If you open a merchant [...]

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