Someone lands on your page. Can they tell right away what you are offering? Does your headline make it clear? Does it present what you are offering as a benefit to the reader? That’s what you have to do right off the bat. In my opinion, you have less than 8 seconds. And if it’s not clear what you are offering, away they go. It is the single biggest mistake I see on websites.
Perhaps you are too close to it. So just imagine logging in for the first time. It might help to even look at it with a friend from their computer. All of a sudden things can look different to you once you’re looking from another perspective. If you can’t make it clever, at least make it clear.
The only advice I have to give to your readers is, 'DO IT RIGHT THE FIRST TIME'.
Using webpreppro has helped me find my real market, organize a marketing plan and change my website to attract that market; a vital key for those wanting to have an online business.
3 responses so far ↓
1 David // Mar 14, 2008 at 9:44 am
Are you saying this for a sales focused website or any blog? How does a personal blog do this? I am confused. Generally. But specifically in this case also.
2 annemoss // Mar 14, 2008 at 11:50 am
That’s a good point. It’s not so much that you want, “I have an ebook for sale.”
It’s important for a WEBSITE that supports a product or service to make it clear the purpose of the featured product or service. For instance, you visit a website that sells software. You need to make it clear what it is the software does in terms of a benefit to visitor/target audience.
A BLOG needs to create a following with good content. But even a blog needs a clear focus if the intention is to make money.
In this case it’s more of a relationship selling position. And a chance to share your expertise, build credibility and therefore serve as a gateway in an affiliate sense or sell your own product by way of illustrating you know what you’re talking about or have a particular skill.
3 David // Mar 14, 2008 at 7:24 pm
I see. It’s making more sense to me now. I tend to try different things and forget the basics that people expect and I do pretty well. It’s all part of being ADD to some degree.
Focus. Focus. Try something new. Focus.
The other thing is so simple but I just thought of it. Maybe one long post. Then two short ones. Not two or three long ones together.
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