Someone lands on your page. Can they tell right away what you are offering? Does your headline make it clear? Does it present what you are offering as a benefit to the reader? That’s what you have to do right off the bat. In my opinion, you have less than 8 seconds. And if it’s [...]

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Check out the warrior forum and see what the other pro copywriters say. Target audience, target audience, target audience. It’s the first thing the successful copywriters research. Most don’t put keystroke on electronic page until they define the target market, learn all they can about them. It is absolutely the first thing you should [...]

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Inspiring your target market to follow through with a call to action is a conversion. That can mean motivating people to buy your book or encouraging a prospect to call you for a service. It can mean providing great information on a particular subject and presenting affiliate links that lead the visitor to the item [...]

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First of all, I want to thank those who have asked questions. It helps me fill in the information blanks on the website. And a thank you to James who suggested I post the questions here.
Here are the FAQs from this week.

Does this work on Windows Vista?

Yes, it does. You might have to wrestle [...]

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The internet is full of directionless souls and generic “one-size-fits-all” websites. I don’t want you to be in this category. And my contribution to stop the madness is offering you this document to help you narrow your website focus by defining your target audience. It is just one step you should take but it’s a [...]

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