You don’t have to hunt down a niche if you sell something already. You can simply “niche it down”. Let’s say you sell kitchen stuff–pots, pans, kitchen gadgets. You could create a site using the same drop shipper and just repackage a different site to cater to a niche within the category you are accustomed to selling. No need to ditch the one you have already either.

The beauty is that you may actually notice some trends if you are already in that business and can jump on something new before others. Hey, Coke does it. They create entirely different campaigns for other markets. All the big brands do it. Why can’t you?

How would you take that kitchen site and “niche it down”?

Let’s say you’ve noticed a lot of male buyers recently. And you’ve noticed they aren’t just buying the grilling stuff but they are gravitating to certain items. You’ve also noticed that other kitchen sites that cater to males sell mostly grilling stuff.

You can make that site, create a theme that caters to the male audience that simply likes to cook at a stove as well as a grill. The key is to make it look like it caters to a male audience and it needs to read like it, too. Perhaps it’s the “Manly Men love to cook, too” sort of tone. And we’ll call it manlymancooks.com. And my instant tag line, “We’re not just cooking at the grill any more.” Or, “Men who’ve moved beyond the grill.” Then you present the merchandise that appeals to a male audience. I can tell you that men cook and look at cooking differently. They like different things, they value different utensils. So, in addition to what you may already know, do some research. on your target audience.

There endeth the 1-minute lesson on carving a niche.