If I have to talk you into the concept of planning your site and positioning to a target market, you’re not my audience. If you are gung ho about the tools you’ll use to get that website up and cranking but can’t be bothered with writing out a marketing strategy, I won’t try to sell you on the idea of catering to a target audience.

Well, a year will pass, maybe more, maybe less depending on how quickly you catch on, and you’ll notice that your internet presence is one notch above invisible. You’ll come to the conclusion that this is a lot of work for something that was supposed to be passive income. Yet for the number of hours you’ve invested with the social bookmarking alone, you’ve made .01 per hour. Not enough to quit the day job if you want to live somewhere other than a box.

It’s not until you experienced some failures and sub par performances that you’ll come around to this way of thinking. Besides, I’m not exactly teaching a trendy, fly-by-night, here-today-gone-tomorrow sort of skill. Target market positioning has been around a few decades. So if you end up sticking to it and revamping your approach, you might just become my target market after all.