You probably think I’ve had one lousy career if I hang my hat on that one. But, actually, I’ve accomplished some admirable things. I’ve worked on big national brand name clients and hauled home some great creative and marketing award hardware. But this one comment is pretty much what it’s all about.
It was during a [...]

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You don’t have to hunt down a niche if you sell something already. You can simply “niche it down”. Let’s say you sell kitchen stuff–pots, pans, kitchen gadgets. You could create a site using the same drop shipper and just repackage a different site to cater to a niche within the category you are accustomed [...]

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If I have to talk you into the concept of planning your site and positioning to a target market, you’re not my audience. If you are gung ho about the tools you’ll use to get that website up and cranking but can’t be bothered with writing out a marketing strategy, I won’t try to sell [...]

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We love that word, don’t we. We fall for it all the time and will until the end of time. To Americans and the world, this is the sexiest word, the best hook. (There is something free at the end of this article.)
The older you get, the more you may resist its draw because you [...]

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Do you want a website that kicks butt? Or one that putters and collects server dust? If you are looking for that competitive edge, do what only 5% of the other website and blog owners are doing. Learn how to find your target audience. Then get your website/blog to cater to them.
Your website and how [...]

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While that may sound like a blatant exaggeration right now, it might not be next year. The point is there are new trends popping up all the time. Things you never thought of are all of a sudden become an accepted part of the culture. Things like texting. Would you have thought typing on [...]

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While there are all sorts of tools that help you isolate the keywords, nothing replaces some good, old-fashioned research even if it’s the newfangled research known as “Googling”. Over the next few days, I’m going to cover a keyword subject.
Today, typically accepted word usage.
These would be the keywords that people actually use, which should not [...]

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Sometimes your product is not in line with what is hot at the moment. So you need to turn some heads by turning what is not so great into a benefit. You can actually aim straight at it and make something ugly into something desirable and cool.
Let’s take a new small car imported from Europe [...]

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