Target your Market. Get your website to speak to your niche.

Entries from November 2007

Are you dropping website visitors into the desert without a compass?

November 27th, 2007 · 1 Comment

You are if you’re not following a plan or strategy to develop your website so it speaks to your target. In fact, you’re wandering around unfocused, too. A website is a marketing tool although most owners treat it as though it will magically rise up and engage visitors all by itself. So here is a [...]

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Tags: Planning your site

Who is your target market?

November 20th, 2007 · 3 Comments

I’ve been noticing the herculean marketing efforts people use to bring people to generic sites. Marketing gets people to your site, the site does the selling. Everybody is doing this web thing backwards and getting them there is only half of the equation.
Website owners are so into getting the right tools to make a website [...]

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Tags: Reaching a Target